Bronze, silver, gold and platinum are common sponsorship levels found in information packets handed out to potential sponsors for non-profit and charity events. However, deciding the value of each sponsorship level isn’t as simple as picking out names of precious metals. Sponsorship levels should reflect the needs of your specific non-profit or charity event or organization. Decide sponsorship levels based on your budget, the diversity of sponsors you’d like to attract and the perks the sponsors will receive in exchange for their donations.

Finalize your budget. Figure out the total amount needed for your event or organization. Keep this budget in mind when recruiting sponsors.

Create low, medium and high sponsorship levels. Sponsorships that cost less will attract individuals and small businesses, while medium and high sponsorship levels are likely to attract large businesses and corporations.

Offer perks to the sponsors. For example, offer a high level sponsor time to play a commercial for their business during your event and a low level sponsor a gift bag printed with your logo.

Compute how much each level should cost based on your budget and the cost of the perks. Covering your budget and the cost of perks should be your goal when calculating how many sponsors you need to attract.

Create a cushion by recruiting enough sponsors to cover the cost of your event and have money left over.


Offer an option for in-kind donations as well as monetary donations.

Give sponsorship levels catchy names that relate to your organization.

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