Today, just about every business has an online website to promote its brands’ products or services. Students who are interested in focusing on e-commerce can attend a university that offers a master’s degree in business administration with a concentration in e-commerce. To find the best universities for master degrees in e-commerce, aspiring students can use the rankings provided by the “U.S. News & World Report” and “Webometrics."
Ecommerce at the University of Rochester
Located in Rochester, New York, University of Rochester, or UR, ranks number 37 among the best business schools, according to "U.S. News & World Report." The Simon Business School at UR offers a master’s degree program with a concentration in e-commerce. At the Simon Business school, the curriculum is led by a world-class faculty, many of whom sit on editorial boards for major business journals. Students learn about all the cutting-edge tools and strategies for e-commerce, including online marketing of products, service-delivery functions and logistics. Core curriculum includes courses on e-commerce strategies and distribution channels.
Study at the University of Denver
The Daniels College of Business at the University of Denver, or UD, offers a master’s program in marketing with a course of study focused on digital marketing. The program is comprehensive and covers the important essentials of e-commerce, including brand management, international business through e-commerce and digital metrics. Students are taught how to select and use the most effective technologies and tools to enhance e-commerce. In addition, students can customize their own learning track to meet individual needs. "U.S. News & World Report" ranks UD number 91 among the nation’s universities.
Enroll at Purdue University
The Purdue Krannert School of Management in West Lafayette, Indiana, offers an operations management option in its Master of Business Administration program. Its state-of-the art courses cover every aspect of e-commerce operations management. The goal of the program is to develop students to be leaders in e-commerce operations. The curriculum focuses on providing students with an integrated understanding of the role and impact of e-commerce. Instruction is led by accomplished faculty who are published in industry journals and have written textbooks. Nationally, Purdue University ranks number 68, according to "U.S. News & World Report."
Online Commerce at Temple University
Temple University was ranked number 58 among the nation’s best business schools by "U.S. News & World Report." At its Philadelphia, Pennsylvania, campus, students can enroll in a specialized master’s program in marketing communications. In addition to core marketing courses, the program features courses in digital marketing, e-commerce business models and international e-commerce. Students learn about e-commerce pricing, B2B auctions, brand development and online inventory tracking. Issues in Internet law are also covered. Students are provided with state-of-the-art computer labs for both research and practical application.
Based in Raleigh, Deborah Vanden Heuvel has been writing education-related articles since 2010. She holds a Master of Science in elementary education and special education. Vanden Heuvel is currently working on an e-book on how educators can avoid the perils of teaching.