In the 1860s, companies began using photographs of baseball players to sell products, and sports marketing was born. Today, sports marketing is an annual $200 billion industry. The economic importance of sports has not passed the attention of colleges, universities and those who seek an education in sports marketing. Students today can earn a bachelors, masters or doctoral degree in sports marketing or sports management from more than 200 colleges in the United States.
Indiana University's Bloomington campus offers bachelors, masters and doctoral degree programs in sports management. Recognizing industry needs, Indiana began its undergraduate and masters programs in 1985. The doctoral program does not stress marketing but instead concentrates on research and preparing students to enter academia. In 1988, programs were restructured to include business courses through the university's Kelley School of Business. Courses at Indiana center on the commercial and business aspects of sports to prepare students for sports marketing and management careers and entrepreneurship.
Indiana University Department of Kinesiology 1025 E. 7th St. HPER 112 Bloomington, IN 47405 812-855-5523 indiana.edu
North Carolina State University
Students can earn a bachelor of science degree in sports management from North Carolina State. Because of North Carolina's location and reputation in college sports and recruitment, students will additionally benefit from exposure to top sports-marketing executives and professionals as they study. The degree program provides a comprehensive and well-rounded sports-marketing course structure inclusive of sports journalism, finance and events marketing.
North Carolina State University Department of Parks, Recreation & Tourism Management Box 8004 Biltmore Hall Raleigh, NC 27695
University of Florida
The University of Florida has placed itself competitively in the educational market by providing students with the opportunity to earn a combined bachelor of science and master of science degree in sport management. By taking the dual-degree-program approach, students can earn both degrees in five years instead of six. Coursework is inclusive of sports marketing, management leadership, ethics, finance and law classes to provide students with applicable education to enhance their career pursuits in the sports marketing industry. All students are assigned an adviser to structure their educational program at the University of Florida.
University of Florida College of Health and Human Performance Gainesville, FL 32611 352-392-0578 hhp.ufl.edu
University of Massachusetts
The University of Massachusetts takes a strategic business-focused approach in its degree offerings. Through its esteemed Isenberg School of Management, students can earn a dual master of science and master of business administration degree in sports management. The program structure allows full-time students to earn their dual degree in about two years. Coursework is rigorous, with classes covering sports marketing, event management, broadcast, print and online communications, sports licensing, management theory, organization behavior and more. Studies also include hands-on learning in partnership with professional and collegiate sports organizations and major sports marketing companies.
Isenberg School of Management University of Massachusetts-Amherst 121 Presidents Drive Amherst, MA 01003 413-545-5610 isenberg.umass.edu