Presenting a speech in front of a crowd of people can be nerve-racking especially when the audience appears uninterested in what you're saying. To keep the audience engaged, select the correct type of speech for the occasion. Deliver a speech that connects with the audience, allowing them to make a connection with the speech's content and delivery. There are 4 different kinds of speech options to choose from; selecting the right kind of speech can help in engagement and delivery.

Types of Speaking

While there are many types of speeches, delivery options and audience, each type of speech speaks to a different way of engaging and delivery to an audience. The 4 purposes of a speech are: to persuade, to entertain, to motivate and to inform.

The Power of Persuasive Speech

Persuasive speeches are aimed at persuading the audience to persuade the listener to change their mind on the presented topic. Persuasive speeches are often given during product demonstrations at retail stores and grocery stores with the hope of selling a new item. Television commercials use persuasive speech as well by presenting a problem and providing a solution with a new product. Political speeches are also persuasive, as they aim to persuade voters to elect specific candidates to office.

Entertaining with a Speech

With types of speech, entertaining speeches are also aimed at getting the attention of a crowd in hopes of making people laugh and feel relaxed. Comedians try to get a good laugh out of an audience while presenting a comedy sketch as a form of an entertaining speech. Bits of humor and truth are often added to an entertaining speech. A brief story that audience members can relate to may also be the heart of an entertaining speech. Speeches made during a special occasion like a wedding also aim to engage and entertain the audience.

Motivating With Words

Motivational speeches are given to aid in the process of self-improvement, often turning a negative situation into a positive one. Motivational speeches are frequently given during business meetings to encourage employees to sell more products and services, or complete a task. Students from elementary to high school are also given motivational speeches before taking a test and during a sports tournament against a rival team. Inspiring speeches, such as those made to lift a person’s self-esteem, can also motivate a crowd of people.

Speeches That Inform Audiences

Informative speeches present the audience with new information on a subject, product or service. As another element of the 4 purposes of a speech, an informative speech is used to present facts and statistics to the public about things like economic or social changes in a community as well as changes future plans may bring. Tour guides also present visitors with an informative speech to teach them about important events that have occurred throughout history.

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