Communicating to the Masses

Communications-related jobs continue to grow at an above-average pace in the coming years, thanks in large part to the internet opening up options for telecommuting, freelancing and consulting work. A degree in communications can afford you a wide range of employment options, from editing to playwriting to writing speeches and magazine articles. While a bachelor’s degree is typically the minimum requirement for this field, an advanced degree can open the door to communication specialties as well as management and even teaching options.

Jobs in Communications

Communications professionals work in a range of fields that require good writing and critical thinking skills and the ability to research, interview and distill information into digestible formats. Materials may be written for print or broadcast media, for promotional or educational purposes, as online content or for speeches and presentations.

Writers and authors: A communications degree can help you find work as a writer or author. You may write books, magazine or newspaper articles, blogs, online content, or speeches. Work can be found in publishing houses, media companies and corporate communications departments.

  • Education: Bachelor’s degree
  • Median income: $61,240
  • Predicted growth over next decade: 8 percent 

Copywriters: Copywriters most often work in a marketing or advertising capacity, writing compelling copy for ad and PR campaigns, websites, radio and television commercials and print advertisements. Copywriters specialize in short, quick, attention-grabbing forms of writing. They often work in ad agencies, corporate communications and marketing departments.

  • Education: Bachelor’s degree
  • Median income: $61,240
  • Predicted growth over next decade: 8 percent

Public relations: Public relations professionals with communication degrees interview subjects, write press releases and press statements and typically produce promotional materials for clients. They may also draft biographical sketches and corporate profiles. Public relations pros work in PR firms, marketing companies, government and community organizations, and in-house corporate communications and PR divisions.

  • Education: Bachelor’s degree
  • Median income: $38,870
  • Predicted growth over next decade: 9 percent

Technical writing: Technical writing professionals with a communications degree are charged with writing instructional manuals, training manuals and online FAQ. They may work for software, computer and electronics companies, or any corporate office that requires technical communications. Many tech writers also work in a consulting capacity.

  • Education: Bachelor’s degree
  • Median income: $69,850
  • Predicted growth over next decade: 11 percent

Social media specialists: Many companies are recognizing the importance of having a social media presence, and communications professionals who have a savvy level of expertise in this medium can find work in a variety of capacities. Responsibilities range from writing social media posts, monitoring posts, drafting blog copy and responding to consumer questions. Social media experts may work as consultants or be employed by PR, advertising or marketing firms, or large companies that have an influential social media network.

  • Education: Bachelor’s degree
  • Median income: $76,200
  • Predicted growth over next decade: 16 percent  

Editors: Editors are communications degree-holding professionals who work in oversight capacities for all other writing and communications professions. Editors proofread and edit a variety of written materials, check for grammar, structure and context, and sometimes check facts to ensure accuracy of information. Editors may find work in corporate communications, publishing houses, magazines, newspapers and online content companies, PR and marketing firms.

  • Education: Bachelor’s degree
  • Median income: $69,850
  • Predicted growth over next decade: 11 percent

Communications jobs can often be worked from remote locations, from home or on a freelance or consulting basis, making this an attractive profession for working mothers looking for flexibility. While a bachelor’s degree is typically required for entry-level jobs, pay increases with experience, particularly when that experience includes making valuable contacts that can be leveraged in the future.

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