A program is any plan of activity established to accomplish a specific purpose or set of tasks. University or certification programs often include classroom theory coursework and may include practical laboratory sections or fieldwork, as well. A program proposal is a written expression of intent and appeal to commence an educational project, usually of substantial duration and scope. To write a program proposal, you’ll first need to discover and meet the specific criteria from the educational establishment where the program is set to operate. Facts along with intangible qualities that show passion for your work should be included.

Do Your Research

Research educational institutions and government and private foundations to check for calls for proposals. Get information about proposal deadlines and specific qualifying criteria. Arm yourself with facts about the faculty, existing courses and certifications that the schools offer. Alternatively, establish contact with educational institutions where you would like to see your program hosted. Find out whether they accept the type of program you want to propose.


Organize your program information. Outline program objectives and spell out how they could fill a gap or provide a better or alternate avenue of learning for your subject matter. Highlight the main aspects that embody the program. List key concepts or experiments that will be covered. Use templates and examples from similar successful program proposals and modify them to meet your plans. The introductory paragraph should set the reader up for what to expect in the proposal. Compelling information that guides the reader will entice them to continue reading and draw them into solving the problem.

Proposal Content

Expand on the stated program initiatives. Give relevant educational descriptors to help close readers understand the purpose and content of the plan. Summarize what is unique about the program. Briefly describe any conceptual models, new theories you want to prove or old ones you want to refute. Tell about experiments you plan to introduce. List the course outline.


Provide supporting documents and credentials such as budgets and curricula vitae for all proposal writers. Be sure to list other successful program proposals written by you and your colleagues. Adding additional information will lend to your credibility and help the reader to be receptive to your proposal.

Additional Information

Complete any required form to supplement the proposal process. Submit your program proposal before the deadline. You may need to include a budget form that outlines the cost for the program. In-kind matching dollars are often indicated on a separate form to delineate staffing dollars, space for the program and other supplies provided by the organization.

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