Nearly 75 percent of career opportunities created in the sports industry are marketing related, according to the "Sports Business Journal." Sports marketing is an interdisciplinary degree focusing on such fields as management, marketing, finance, economics and sports and exercise science.The most elite sports marketing programs prepare students to successfully promote sports events, sports teams and their products and services. Authoritative rankings of sports marketing programs do not exist; however, several schools possess impressive degree programs based on outstanding faculty, rigorous academic curriculums, and valuable industry-related internship experiences.
The Bachelor of Science in kinesiology, sport marketing and management at Indiana University is a 124-credit-hour degree program. Developed in 1985, the well-established program requires coursework concentrating on sports, business, law, marketing, psychology and management. Indiana is home to numerous sports franchises and organizations including the Colts, Pacers, Indiana Motor Speedway and National Collegiate Athletic Association headquarters. Students studying sports marketing at the university can take advantage of many opportunities to gain industry-specific experience.
Fresno State University
Fresno State University offers a Bachelor of Business Administration degree in sports marketing. California has more sports organizations than any other state in the U.S., and students graduating from Fresno State University can pursue job opportunities with teams such as the Los Angeles Lakers, Clippers, Dodgers and Oakland Raiders. Covering course topics related to economics, marketing and law, the degree program includes many hands-on projects, and courses are taught by faculty deeply connected to the local sports community.
Full Sail University
Students can earn a Bachelor of Science in sports marketing and media at Full Sail University in Florida. Full Sail has cultivated a productive partnership with ESPN, a leader in the sports world. The ESPN Sports Lab located on campus allows students to gain experience creating sports-based content and technologies for the network's website, television programs and mobile applications. The sports marketing degree program at the university is designed with the assistance of an advisory board of industry professionals from ESPN, various sports teams and organizations.
The Bachelor of Science degree in sports marketing at Xavier University in Ohio emphasizes a wide range of areas involving management, marketing, societal ethics, communications and sport and exercise science. Aspiring sports marketing professionals attending Xavier receive the opportunity to network and intern with such leading teams as the Cincinnati Reds, Cincinnati Bengals and Cleveland Indians. Cincinnati is a top market for sports at all levels, including major, minor and collegiate levels. Xavier's men's and women's basketball teams have made it to the NCAA Tournaments Elite Eight for several years.
- Clemson Marketing: Undergraduate Academic Specializations:Sport Marketing Option
- Indiana University: School of Public Health – Bloomington Bulletin 2012-2013:Undergraduate Academic Programs Degree Programs:Bachelor of Science in Kinesiology (BSK), Sport Marketing and Management Major
- Fresno State University: Business Administration - Sports Marketing Option, B.S.
- The Business Journal: Fresno State program breeds sports business professionals
- Full Sail University: Sports Marketing and Media: Bachelor of Science Degree
- Xavier University: College of Social Science, Health, and Education Sport Management and Sport Marketing
Cassandra Ifie is a librarian living in Richmond, Va. She has also been a writer since 2008. Ifie received her Master of Library Science degree from Texas Woman's University and earned a Bachelor of Arts in sociology from Rust College.